Inspiring him to study multimedia design first and then illustration, his true love. The high-octane lettering and illustrations he creates under his moniker, BoomArtwork has caught the eye of clients like Ray Ban, Netflix, Subway Restaurants, Computer Arts, Xerox and Q-Dance. An experimentation enthusiast, Eric begins his projects with strong line sketches he then traces on a lightbox before layering on colours and patterns to make them pop.
Based in the Netherlands, BoomArtwork is the pseudonym of illustrator Eric van den Boom (1980). Since childhood he’s been attracted to the illustrations and logo art associated with skate culture – on skateboards, album sleeves, t-shirts and gig posters. It inspires his illustration work to this day.
Eric studied multimedia design. After graduating he and worked as a desktop publisher and multimedia designer for for a couple of years. In 2006 he founded BoomArtwork and started freelancing. At the same time Eric started studying illustrative design at the School of Arts in Utrecht, the Netherlands.
In 2008 Eric went to Brighton, United Kingdom, to do work experience at the award winning design agency Red, where he worked on several high-end projects. He graduated with honours in summer 2009 and received a lot of online attention with his graduation project The Great Carnival. Since graduation Eric has continued freelancing, working on projects for big and small clients all over the world.
From 2012 he spent an exciting 1,5 years working at Vlisco, the Dutch textile brand that is market leading in West Africa. He gained a lot of experience and new influences. Returning to his own illustration work in 2014, Eric continues to deliver illustration and lettering, and adds pattern and textile design to his skills.
Since 2014 Eric has been designing graphics and patterns for fashion and board sports brand Brunotti. This part time job has provided a new creative challenge whilst allowing Eric to keep working on great projects as a freelancer. If you would like to use his illustrative services for a project please get in touch with his agents
His illustration style is characterised by strong line work with small, vintage details. With the colourful patterns he uses, it’s been said that his images shimmer and move as though they’re being blown by a fan.
Constantly looking for new styles and angles to try, Eric fills his sketchbook with ideas and then experiments with them. He traces his drawings using brushes and pens on a lightbox, later adding powerful colours and pattern work to make them pop off either page or screen. Eric enjoys combining traditional techniques with contemporary technology. His inspiration is found in daily life, contemporary art, music, film, friends and the great history of art.
Selection of magazines and
books I've been featured in:
BG Magazine Ecuador
Selection of exhibitions:
BoomArtwork - Illustration, lettering and graphic design since 2005